experiential design.
Experiential projects focused on creating bold, engaging brand moments.
MAM Tradeshow Booth
Developed the environmental graphics for MAM’s custom trade show booth, translating a structure designed by Joseph Berthiaume into a bold, cohesive branded experience. Created the large-format artwork, managed prepress and print production, and completed the on-site cut-vinyl application while keeping execution on schedule and within budget. The finished booth debuted at the AAPD Expo in Las Vegas, giving the global baby-products brand a polished and professional presence on the show floor.
Project Overview
Role
Graphic Design • Print Production • Installation
Event
AAPD Expo • Las Vegas
Deliverables
Large-Format Booth Graphics • Cut-Vinyl Applications
Tools
Illustrator • Photoshop
Cumberland Farms
Coffee Table
Brought Cumberland Farms’ signature iced coffee to life as a custom, large-scale table, working from a structural design by Joshua Welt. Led the photography, graphic design, prepress, and print coordination for the exterior graphics, using thoughtful production techniques and substrate choices to recreate the texture of coffee and the glossy appearance of a plastic cup. The finished tables debuted at the brand’s year-end event at Foxwoods Resort Casino, creating a playful and memorable focal point.
Project Overview
Role
Photography • Graphic Design • Print Production
Event
Cumberland Farms Year-End Event • Foxwoods
Deliverables
Custom Large-Format Table Graphics
Tools
Photoshop • Illustrator
Captek Tradeshow Booth
Created a complete suite of trade show graphics for Captek Softgel Solutions, overseeing design, prepress, print coordination, and budget management. Working with a booth designed by Joseph Berthiaume, developed overhead banners, signage, and large-format graphics that complemented illuminated columns and integrated product displays. The cohesive, brand-aligned graphics supported a clean, product-focused experience while allowing Captek’s softgel capabilities to remain the focal point.
Project Overview
Role
Graphic Design • Print Production • Budget Management
Event
SupplySide West • Mandalay Bay Event Center
Deliverables
Overhead Banners • Large-Format Display Graphics
Tools
Illustrator • Photoshop
Health Kiosk Concept
Developed the graphic design for a gym-based health kiosk designed to make health and body metrics approachable and easy to navigate. Working from a physical unit drafted by Joshua Welt, created the typography, iconography, color palette, information hierarchy, and branded graphics, translating the design across the dimensional structure to create a cohesive, intuitive experience.
Project Overview
Role
Visual Concept • Graphic Design
Project
Gym Health Kiosk Concept
Deliverables
Kiosk Concept Graphics
Tools
Photoshop • Illustrator
American Society for Microbiology Exhibit
Designed all exhibit graphics for a large-scale American Society for Microbiology exhibit celebrating 25 major milestones dating back to 1875. Working with experiential designer Louis Genatossio, created the visual timeline and museum-style placards for glass-enclosed artifacts, including a historic petri dish associated with Alexander Fleming. Carried the graphics from design through print production and installation for the exhibit’s debut at ASM Microbe in Boston.
Project Overview
Role
Exhibit Graphic Design • Print Production
Event
ASM Microbe • Boston
Deliverables
Visual Timeline • Artifact Placards • Large-Format Exhibit Graphics
Tools
Illustrator • Photoshop