digital design.
A curated set of projects highlighting how thoughtful design and strategy come together to drive results.
Landing Page
Led the art direction and project management for Hasbro Pulse's San Diego Comic-Con landing page, serving as the central hub for countdowns, exclusive product launches, featured collections, videos, and convention content. Partnered with cross-functional teams to deliver a seamless campaign from concept through launch.
Project Overview
Role
Art Direction • Project Management
Campaign
2026 San Diego Comic Con
Deliverables
Landing page
Tools
Illustrator • Photoshop • Amplience
Digital Banners
Designed and produced digital banner campaigns for multiple Hasbro brands, creating static and animated creative for product launches, promotions, and ecommerce experiences while maintaining consistent brand standards.
Project Overview
Role
Graphic Designer • Merchandising
Campaigns
My Little Pony
Baby Alive
Star Wars
NERF
Transformers
Deliverables
Static & Animated Banner
Tools
Adobe Photoshop • Illustrator
NERF:
PDP Below the Fold
Art directed the below-the-fold merchandising experience for NERF Hyper, using product storytelling, feature-focused content, and dynamic visuals to communicate the line’s performance benefits while encouraging product discovery and cross-selling across major retail partners.
Project Overview
Role
Art Direction • Merchandising
Campaign
Nerf Hyper
Deliverables
Rich Media
Tools
Illustrator • Photoshop • Syndigo
Social Proof Graphics
Developed modular PDP graphics featuring authentic consumer reviews for select Super Soaker products. Tested placements above and below the fold to explore how social proof could build trust at different stages of the shopping journey—from initial product discovery through deeper consideration.
Project Overview
Role
Creative Strategy • Art Direction • Design
Campaign
Super Soaker PDP Optimization
Deliverables
Social Proof PDP Graphics
Tools
Illustrator • Photoshop • Syndigo
Mobile Personalization App
Led the end-to-end development of a cross-platform iOS and Android personalization app, partnering with developers to shape requirements, user experience, and visual design while contributing in-app graphics and overseeing testing and QA through publication.
Project Overview
Role
UX Direction • Creative Development • QA
Campaign
iOS & Android Personalization App
Deliverables
Cross-Platform Mobile App
Tools
Photoshop • Illustrator • Jira
