experiential design.
Experiential design work built for bold, high-impact brand moments.
MAM Tradeshow Booth
For this project, I worked on the graphics, print production, and on-site vinyl application for a custom trade show booth for MAM. The booth itself was designed by Joseph Berthiaume, and my role focused on bringing the brand to life through bold, large-format graphics.
I designed and laid out the booth graphics, handled prepress and print coordination, and applied cut-vinyl elements on site—making sure everything stayed on budget and came together smoothly. The booth debuted at the AAPD Expo in Las Vegas, creating a clean, professional presence on the show floor.
About MAM
MAM is a global baby products brand known for thoughtfully designed, safety-focused products developed with medical experts.
Cumberland Farms
Coffee Table
This project brought a giant iced coffee cup to life as a custom, large-scale table. The table itself was designed by Joshua Welt, and I handled the photography, graphic design, prepress, and print coordination for the graphics.
Getting the look just right was half the fun—capturing the texture of coffee and the glossy shine of a plastic cup took some clever design, printing, and substrate choices. The tables debuted at a year-end event hosted by Cumberland Farms at Foxwoods Resort Casino, creating a playful, eye-catching moment for the brand.
Captek Tradeshow Booth
For this project, I created all trade show graphics for Captek, overseeing design, prepress, print coordination, and budget management. The work included overhead banners, signage, and large-format display graphics, all aligned with Captek’s established brand.
The booth was designed by Joseph Berthiaume and featured Captek’s soft gels integrated into illuminated columns and product displays. My graphics were designed to complement these elements, supporting a clean, product-forward experience without overpowering the booth design.
About Captek
Captek Softgel Solutions is a contract manufacturer specializing in high-quality softgel supplements for the nutraceutical and wellness industries.
Fitrax ActivCHECK
This project focused on creating concept graphics for a gym-based health kiosk designed to give members quick, easy-to-understand insights into their body metrics. The unit displays information such as BMI, weight, body fat, muscle mass, water percentage, blood pressure, and pulse in a clear, approachable way.
The physical unit was drafted by Joshua Welt, I developed the visual concept and graphic design for the machine. The graphics were designed to feel clean, motivating, and easy to read—using strong hierarchy, iconography, and color to help users quickly understand their results at a glance. The overall look balances a modern, technical feel with a welcoming tone suited for a gym environment.
American Society for Microbiology Exhibit
This project involved designing, printing, and coordinating the installation of all exhibit graphics for a large-scale display created for the American Society of Microbiology, which debuted at the ASM Microbe show in Boston. The exhibit highlighted 25 major milestones in microbiology dating back to 1875.
The booth was designed by experiential designer Louis Genatossio, while I created all exhibit graphics, including a visual timeline and placards for glass-cased podiums featuring important artifacts, such as a historic petri dish from Alexander Fleming. All graphics were designed to be clear, engaging, and presented at a museum-quality level.