top of page
digital optimization.
I specialize in digital shelf optimization—leading teams and leveraging testing, consumer feedback, and analytics to turn creative design into measurable conversion growth.
Case Study #1:
Carousel Analysis
The optimized images, featuring action figure products in dynamic diorama settings, significantly outperformed the plain white background variant. By introducing color, environment, and narrative context, the redesign achieved a 54% lift in conversion rate, a 62% increase in units sold, and a 63% boost in overall sales. These results demonstrate the power of visual storytelling and contextual imagery to turn standard product pages into engaging, conversion-driven experiences.
Case Study #2:
Carousel Analysis
The updated carousel replaced plain white-background images with closer, color-rich compositions that showcased the product in use and emphasized key features. This shift from static to story-driven imagery drove a 35% increase in revenue, a 36% lift in units sold, and a 25% rise in engagement per unique visitor—proving how tighter framing, vibrant color, and contextual storytelling can turn passive browsing into active conversion.
Case Study #3:
Hero Analysis
The out-of-pack hero image significantly outperformed the in-pack version, driving a +27% lift in conversion, +33% increase in sales and +68% growth in sales from search. Showing the product outside its packaging made details and features more visible, helping shoppers better understand value and make confident purchase decisions.
bottom of page